Phone Cases

00:00 19 marks

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Mosaic Industries is an international company that sells cell phone cases. Their market research predicts that the average number of cases they will sell each month is modelled by the equation

\(n = 20000 – 1000x\)

where \(x\) represents the selling price, in euro (EUR), of each case. A salesperson suggests that Mosaic Industries should sell the cases for 16 EUR each.

(a) Find the average number of cases that this model predicts Mosaic Industries will sell at this price. [2]

(b) Calculate Mosaic Industries’ average monthly income, before any expenses, at this selling price. [2]

(c) Hence, write down the function \(R(x)\) that can be used to predict Mosaic Industries’ average monthly income, before expenses, at any selling price, \(x\). [1]

Mosaic Industries has 10 000 EUR of fixed monthly operational costs. Additionally, Mosaic Industries must pay their phone case supplier 10 EUR for each case.

(d) Calculate Mosaic Industries’ average monthly profit if they sell each case at a price of 16 EUR. [3]

(e) Show that the average monthly profit for any selling price, \(x\), can be found using the function \(P(x) = -1000x^2 + 30000x – 210000\). [2]

(f) (i) Find \(P'(x)\).
(ii) Show that the salesperson’s selling price does not maximize their average monthly profit. [4]

Mosaic Industries negotiates a new deal with their phone case supplier. Under the new deal, the supplier agrees to discount the cost of each case based on the number of cases purchased by Mosaic Industries. The cost charged by the supplier for each case can be found using the function

\(C(n) = 10 – 0.0001n\)

where \(n\) represents the number of cases sold by Mosaic Industries.

(g) Find the function that can be used to find Mosaic Industries’ average monthly profit using the new deal from the supplier. [3]

(h) Hence, find the selling price, per case, that Mosaic Industries should choose in order to maximize their average monthly profit under the new deal. [2]

Part a

2 minutes 2 marks

Question

Find the average number of cases that this model predicts Mosaic Industries will sell at this price. [2]



Hint Hint

Hint

Substitute x = 16 into n = 20000 – 1000x.

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Complete Answer

\(n = 20000 – 1000(16) = 4000\) cases

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Part b

2 minutes 2 marks

Question

Calculate Mosaic Industries’ average monthly income, before any expenses, at this selling price. [2]



Hint Hint

Hint

Multiply the selling price by the predicted number of cases.

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Complete Answer

\(16 \times 4000 = 64000\) EUR

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Part c

1 minutes 1 marks

Question

Hence, write down the function \(R(x)\) that can be used to predict Mosaic Industries’ average monthly income, before expenses, at any selling price, \(x\). [1]



Hint Hint

Hint

Express R(x) as the product of x and the predicted number of cases, \(n = 20000 – 1000x\).

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Complete Answer

\(R(x) = x(20000 – 1000x) = 20000x – 1000x^2\)

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Part d

3 minutes 3 marks

Question

Calculate Mosaic Industries’ average monthly profit if they sell each case at a price of 16 EUR. [3]



Hint Hint

Hint

Profit = Income – (Fixed cost + Variable cost). Fixed cost = 10000; Variable cost = 10 per case × 4000 cases.

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Complete Answer

Profit = 64000 – (10000 + 40000) = 14000 EUR

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Part e

2 minutes 2 marks

Question

Show that the average monthly profit for any selling price, \(x\), can be found using the function \(P(x) = -1000x^2 + 30000x – 210000\). [2]



Hint Hint

Hint

Express profit as revenue minus total cost, then simplify.

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Complete Answer

\(P(x) = (20000x – 1000x^2) – (210000 – 10000x) = -1000x^2 + 30000x – 210000\)

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Part f

4 minutes 4 marks

Question

(i) Find \(P'(x)\).
(ii) Show that the salesperson’s selling price does not maximize their average monthly profit. [4]



Hint Hint

Hint

Differentiate P(x) and solve for x where P'(x)=0, then compare with 16 EUR.

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Complete Answer

(i) \(P'(x) = -2000x + 30000\)
(ii) Setting \(P'(x)=0\) gives \(x=15\); hence 16 EUR does not maximize profit.

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Part g

3 minutes 3 marks

Question

Find the function that can be used to find Mosaic Industries’ average monthly profit using the new deal from the supplier. [3]



Hint Hint

Hint

Substitute n = 20000 – 1000x into the supplier cost function and derive the new profit function.

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Complete Answer

\(P_{new}(x) = -900x^2 + 26000x – 170000\)

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Part h

2 minutes 2 marks

Question

Hence, find the selling price, per case, that Mosaic Industries should choose in order to maximize their average monthly profit under the new deal. [2]



Hint Hint

Hint

Determine the vertex of the quadratic function P_new(x) by using x = -b/(2a).

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Complete Answer

The optimal selling price is approximately 14.4 EUR.

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